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Post-Industrial Journalism

by on April 3, 2013

A lot can happen in a decade. For journalism, changes happened in, what seems like, a blink of an eye. The Tow Center for Digital Journalism at Columbia University performed a study about Post-Industrial Journalism in which they report on several key issues in relation to the ever-changing news industry.

Journalism8063 The news ecosystem has had a reduction of quality of news due to the new found amount of ‘freedom’ that everyone seems to have now. As stated within the introduction of the essay, “The newsmakers, the advertisers, the startups, and, especially, the people formerly known as the audience have all been given new freedom to communicate, narrowly and broadly, outside the old strictures of the broadcast and publishing models.” The future of journalism is already here and the time is now, not to predict or speculate where the next road leads, but instead to evaluate what has happened and the present day occurrences.

Since the audience has gone from readers and viewers to users and publishers with the use of newer and more accessible technologies, like smartphones and tablets, means that journalist will have to learn to take advantage of the already changing ecosystem.

Five core beliefs are listed in the essay to highlight the ways in which these new possibilities for journalism will require new forms of organization to best adapt to the current news ecosystem and best present the news.

These five core beliefs are:

  • Journalism matters.
  • Good journalism has always been subsidized.
  • The internet wrecks advertising subsidy.
  • Restructuring is, therefore, a forced move.
  • There are many opportunities for doing good work in new ways.

In general, I agree with the five core beliefs presented and I feel as though many organizations have already come to realize, and incorporate ways to build upon, these ideas in order to remain successful.

Journalism matters.

Journalism is a way to provide information promptly and accurately to the masses. As a journalism student in my undergraduate career they constantly instilled within us the importance journalists have in informing the people and in monitoring those people in power. The lifestyles of our society has changed and therefore news should be changing as well, however, we need to continue to focus on hard news, as opposed to fluff, as it plays a crucial role in our democratic society. Journalist will not be replaced by the general public using Twitter, Facebook, or other social media because it is the journalist who will do the in-depth and more investigative pieces while remaining unbiased that an amateur journalist would not be willing to do.

Good journalism has always been subsidized.

Advertisers have been the biggest source of subsidy, but funding can come from anywhere. However, the reliance on subsidies, such as advertising, is in a fast decline.

The internet wrecks advertising subsidy.

Advertising and news have always gone hand in hand but the popular use of the internet has changed that business relationship. The internet has provided numerous outlets for advertiser to choose from and with such low costs it now put the advertiser in control over the publisher. Social media is perhaps the most practical space for advertising today.

Restructuring is, therefore, a forced move.

Technology is the present, and future, and news corporations have to create and find new ways to use these technologies to their benefit. Journalists today have so many new tools at their fingertips to create visual and interactive forms of news that are more appealing to the audience. In many ways this also means the integrating of news positions. Instead of having say three people to get one project done companies need one person who is knowledgeable in all aspects to produce the same work in order to save revenue.

There are many opportunities for doing good work in new ways.

Adapting to newer ways of doing things and expanding beyond that will prove to be most advantageous to news organizations. Transitioning from the old ways of traditional journalism into data journalism which can report the news interactively and visually is what these organizations need to so as it is the way of the news ecosystem today.

audience_demographicsFrom this essay I determined the differences in the terms “public” and “audience”. Primarily these definitions depend on the subject. The public is everyone, but more specifically “public” can be considered the people who want to know more about the information being shared and are invested in the subject. These are the people that hard news is produced for. According to the report an audience is the mass of recipients of the content produced and distributed by a publisher. “Audience” to me, however, means the people who not only receive and view the story but those who actually want to read through the entirety of the story by any means they come across it (website, newspaper, ect.).


From → Online Media

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